Fresh Produce Executive Search.
Trusted by Industry Leaders
Verde Connect was founded from a genuine passion for the people, businesses, and relationships that shape the global fresh produce and agribusiness sectors.
After supporting businesses across international markets for several years, Jenny Bedford created Verde Connect to offer a more specialist, internationally focused, and relationship led approach to search, built around long term partnerships, sector understanding, and access to hard to reach talent.
At the heart of Verde Connect is a belief that successful search comes from strong relationships, market understanding, and genuinely caring about the industry and its people.
Global Search. Sector Understanding. Personal Approach.
Over the years, Verde Connect has supported searches and built relationships across more than 15 countries within the fresh produce and agribusiness sectors.
From breeding businesses in the Netherlands and growers in Mexico, to commercial operations across Europe, Africa, South America, and the Middle East, Verde Connect supports businesses that require access to specialist international talent networks.
Search assignments have covered commercial, operational, technical, supply chain, R&D, growing, and leadership functions across a wide range of fresh produce and agribusiness markets.
The approach combines international market mapping, targeted outreach, and long term relationship building to support businesses in securing the right people for growth, transformation, and leadership succession.
“One of the things I enjoy most about this industry is the people behind it. Verde Connect was created to support fresh produce and agribusiness businesses through a specialist, international, and relationship-led approach to search.”
Trusted by Industry Leaders
Selected feedback from clients and candidates across fresh produce and agribusiness.
“Impressive accuracy and efficiency and all key hires were delivered within a few weeks, and all have remained in the business.”
CEO
International Fruit Breeding Company
“Jenny takes the time to truly understand your needs and delivers a structured, well-managed process.”
Commercial Director
Fresh Produce Business
“Her ability to look beyond the CV and identify the right fit for the team really sets her apart.”
Chief Scientific Officer
International Fruit Breeding Company
“Highly professional and supportive, with clear communication and guidance at every stage.”
Technical Manager
Post-Harvest Business
International Reach
Verde Connect supports specialist and leadership hiring across global fresh produce and agribusiness markets, helping businesses access talent beyond local markets through a specialist, relationship-led approach.
Experience Across
UK • Netherlands • Spain • Germany • Italy • Mexico • Peru • Chile • South Africa • UAE
Industry Coverage
Breeding • Growers • AgTech • Greenhouse • Export • Supply Chain • Commercial Leadership
Search Expertise
International Search • Hard-to-Reach Talent • Specialist Appointments • Leadership Hiring
The Search Process
A specialist, research-led approach that identifies and secures leadership-level talent for the global fresh produce industry.
01
Discovery & Briefing
Understanding the role, business objectives, and culture in depth before launching the international search.
02
Research & Mapping
Deep sector analysis to identify relevant businesses and map talent pools across specialist global markets.
03
Direct Search & Engagement
Discreetly approaching and engaging selected candidates through a tailored, relationship-led process.
04
Assessment & Shortlist
Evaluating capability and suitability before presenting a qualified shortlist for client review.
05
Interview & Offer
Managing interview logistics and offer negotiations to maintain momentum and ensure alignment.
06
Transition & Onboarding
Providing support throughout the transition process to help ensure a successful integration and long-term hire.
Ready to discuss a requirement?
Verde Connect supports specialist and leadership hiring across international fresh produce and agribusiness markets.
Whether you are planning a confidential appointment, expanding internationally, or building specialist capability within your business, every search is tailored to the market, culture, and long-term goals of the hire.